Internetmonk writes,

I started to look around. Joyce Meyer's books were everywhere in Barnes and Noble. Two shelves. Two tables. Displays. New books at the front. Even at the check out, looking at me from a display behind the desk. This is weird. Rick Warren has convinced these bookstores that there is money to be made, and General Joyce is cranking out all kinds of titles that look great in B&N. So we've gone from a generic evangelical Baptist to an intimidating female word-faith life coach who flashes the bling-bling at every opportunity, and she's looking at me from every aisle like she wants to hit me.

This is creepy. While Meyer is theologically light years ahead of Joel Osteen, she's also a classic televangelist multi-mazillionaire scamming tons of people while she purports to be using the money responsibly. (Read the articles. Don't bark at me.) And she's taken over Barnes and Noble. I kept looking for her jet in the parking lot.

Now that Rick Warren has revealed the buckets of money to be made, the larger publishing industry will be pushing the Osteens and the Meyers to the top of the pile. Why? They know how to play the game. The titles. The packaging. The rehashed content. The multiple tie-ins to some big event at a stadium. General Joyce has the added bonus of being a cross between Dr. Laura and Lou Gossett, Jr in An Officer And A Gentleman. She's the pastor most Southern Baptists wish they had, even though their version of God won't allow her in the ministry.

With so few pastors helping their people sort through this mess, and with Christian television pumping Joyce Meyer into our homes 24/7, it's no wonder she's a hit with the "practical Bible teaching" crowd. That success will translate into books, and as fast as she can crank them out, title them and smile for the cover photo, they will be at a Wal-Mart near you. If you love God and your kids, you'll buy them all.

Read the whole piece.